On March 30, 1932, the wealthy chairman of a Pittsburgh steel company, Eben Byers, was pronounced dead. The passing of this high-profile socialite and alleged “ladies man,” sent federal agencies and medical authorities into a bit of a panic. Radioactive materials, it turned out, were not things one should eat for lunch.
Byers had bought into the latest in “homeopathic” trends, radium-infused products. Radium is actually present in small quantities in almost all plants, animals, rock, soil and even water. But it was its presence in natural hot springs, considered by many to have curative properties, that kick-started the element into celebrity. In an effort to cure a golf injury, Byers adopted the religious habit of downing several bottles a day of the popular and delicious Radithor. Radiothor was an early form of smart water, but instead of your day’s worth of vitamins, the elixir delivered “certified radioactive water.” “New Substance, Declared to be Cheap and Efficacious in Many Diseases, Shown to Doctors,” read a 1909 New York Times headline on the product.
Radium was cool and everybody was doing it. French women were putting it on their faces in creams. Watches and military instruments used it for its glow-in-the-dark effect. A European company was plunking it in their bread, and another was using it to spruce up their chocolate. Radium toothpaste graced supermarket shelves promising to “load cells with new life.” Even James John “Jimmy” Walker, New York’s incumbent mayor, was home-brewing his own radium water. Full Article »